The Reller, Inc. workshop is located in Gainesville, Florida, home of the University of Florida, Florida’s largest university.

Gainesville was recently lauded as the Number One Place in America in the 2007 edition of Cities Ranked & Rated: More Than 400 Metropolitan Areas Evaluated in the U.S. & Canada (Wiley Publishing)—a combination of small town and country living yet with the cosmopolitan atmosphere stimulated by a major university.

The Reller workshop is a fast paced environment producing one-of-a-kind creations as well as volume production and “private label” manufacturing for some of the best known retailers in the US and overseas.

Reller, Inc. was founded by a Mastercraftsman of the Vienna Goldsmith Guild and maintaining his standards of quality and service is the basis of our reputation in the industry. We employ traditional jewelry house techniques alongside modern technology.

SKILLS Nurtured at Reller

1.     Hand construction—model making.
2.     Alloying and rolling sheet metal.
3.     Stamping (press work)—blanking, forming, striking.
4.     Stone setting.
5.     Wax carving—wax models.
6.     Lost wax casting.
7.     Computer Aided Design for Rapid Prototype Models.
8.     Toolmaking/Heat Treating
9.     Stainless Steel Cable work.
10.    “Turk’s Head” wire work.
11.    Hand Polishing
12.    Mass Finishing.
13.    Woodwork shop for custom displays.

Experience is Preferred, but Attitude is Everything.

We will train willing minds from the “ground up” and applicants with some formal training can practice their newly acquired skills in a production environment.

Philip Morton in Contemporary Jewelry, eloquently describes this process.

 
        "An unfavorable reaction to the mechanical routine involved may be balanced by the consideration of two thoughts. First of all, any given sequence of craft operations depends on the subtlety of hand, eye, and mind that are required for every human bodily manipulation. What we mean in part by describing these activities as “mechanical” is that the various operations become so well mastered that they no longer require conscious deliberation and become habit patterns, leaving the mind free to make careful evaluations of the work in progress. Through repeated practice, the activities become so integrated into the craftsman’s repertory of abilities that dexterity and skill reach higher levels of performance.
        "The second thought worthy of consideration is that only the repetition of a given pattern of movement will allow it to become continually refined and perfected. To be sure, inefficient, erroneous, or sloppy habit patterns may just as well be learned. But perfection of form in movement can emerge only from constant striving and an appreciation of the natural rhythms that lead to mastery." (Morton, Philip. Contemporary Jewelry, New York, Holt, Rinehart and Winston, 1976.)